Foreword: In the 3 months of the ups and downs of the epidemic in Shanghai, many friends have been asking me when the last two articles on blockchain will be released. Now, with the stabilization of the epidemic, my writing status has gradually returned. I'd like to say sorry to those who have been waiting, and I'd like to thank everyone for their care and help during the epidemic.
When we talk about blockchain today, we often think of bitcoin, ethereum, NFT and the hot meta-universe nowadays. Here I will not talk about their actual investment value, I will only discuss about the prospect and direction of the application of blockchain technology in 3D printing design platform.
First of all, we need to understand how the concept of 3D printing design platform was birthed? There are many 3D printing platforms on the internet today, every 3D handicraft factory has its own 3D printing platform, and there are several mature design platforms such as: CG Model Network and Moore Network. Secondly, because the technical characteristics of 3D printing make printing data models become very fast, so the majority of 3D printing platforms want to add design to their platform services, and thus 3D printing design platforms have emerged. However, I found that the 3D printing design platform on the market today generally exists in a phenomenon: hard combination. 3D printing is part of the manufacturing industry, design is part of the art design range, so the manufacturing platform thinking to build an art design platform will produce some problems such as: less customers, less designers and less models.
The above three "less" problems boil down to one problem, namely: how to attract people to enter and use the platform. Now the 3D printing design platform is a two-way complementary operation logic, the platform hopes to attract customers with design needs through 3D printing and attract customers with 3D printing needs through design, but unfortunately the reality and ideal is often the opposite. Then to solve this problem I think we have to go in two steps.
Step 1: How to attract designers to the platform. First of all, we have to make it clear that the priority of designers is higher than that of customers, and this is the same reason as the drop. Tic-Tac was the first to solve the problem of no drivers, so much so that Tic-Tac was the first company internal staff every day outside the car so that the platform's drivers can receive a single, and give a generous reward. On the contrary, 3D printing design platform, I think the most attractive gold sign for designers today is blockchain technology, because blockchain technology can put design fees directly into the pockets of designers. Now all design platforms and 3D printing design platform, the platform and the designer is a subordinate relationship, because the customer's payment is first played to the platform and then the platform will pay the designer's design fees, this process for the designer there is a fatal risk: the financial disputes caused by the poor operation of the platform, and blockchain technology can circumvent this risk. Blockchain technology converts the traditional up-and-down relationship into a parallel relationship, and the customer payment is no longer paid to a specific account, but to the chain jointly constructed by the platform and the designer.
Of course, blockchain technology is not only limited to currency, its real value lies in the information composed of data can be put into the chain, NFT is the best example, NFT is the picture through a specific port transfer to the chain, so that the picture in the chain has a unique, and now the NFT has been upgraded from two-dimensional data to three-dimensional movable data. It is easy to imagine that in the future all projects from start to finish can be done in the chain, from the communication of the project process to the production and transmission of data, as well as printing and delivery, everything is available in the chain and each party has all the data. This is also beneficial for the platform, for example, the platform no longer needs to worry about designers and clients communicating privately and thus disengaging from the platform. As long as it is on the chain, the platform can be assured that designers and clients can communicate directly to improve the efficiency and completion of the project.
Step 2: how to attract customers to the platform. Design platform and design company are two concepts, the company seeks high net worth customers, the platform is what kind of customers have to be accepted, now the 3D printing design platform is actually more like a company. Blockchain technology can turn the 3D printing design platform into a real platform similar to a certain treasure network, and the designers are the shopkeepers. Under the premise of taking the first step, the platform can ensure that each customer can find the corresponding designer according to their actual needs, and intervene to solve problems when disputes arise between customers and designers, and the platform customer service can make a fair judgment based on the complete data of the blockchain. As long as the platform can do this, I think customers are willing to continue to use it, because there are only three elements that keep customers: price, efficiency and dispute resolution.
In the years I've been making 3D printed artwork, many people in the industry have asked me about 3D printing design platforms. In most cases I don't really give a positive answer, because of the old Chinese saying: a line of work is like a mountain. If the 3D printing platform just provides 3D printing services, then there is no problem with the current model, everyone is doing it very professionally. But when the 3D printing platform to turn into a 3D printing design platform, then the nature of the platform has changed fundamentally. The leading art and design platforms at home and abroad are building their own blockchain such as ARTSY abroad and an art in China, which have opened a digital art platform with blockchain technology as the core structure. In my opinion, technology itself is not good or bad, only advanced and backward. When an advanced technology appears, we need to keep up with the times. Of course the future 3D printing design platform does not have to use blockchain technology, but can a platform whose technology has not kept up with the times attract valuable talents? This is a question worth thinking about.